The Editorial Standard, carried through every surface.

Warm paper, near-black ink, one editorial red. No gradients, no tertiary accents. Holding-up verdict palette maps to the same two-colour vocabulary — sub-state is encoded by the dot inside each pill.

One face per job. Use Fraunces italic for emphasis; Newsreader for reading surfaces; Source Serif 4 only in the masthead; Inter for UI chrome; JetBrains Mono for metadata and IDs.

The slash is the atomic unit. At ≥56px it’s flanked by AM / AI. At ≤32px it stands alone — same file, same angle, same signature.

Same slash, same lockup, different grounds. Primary avatar uses ink ground; LinkedIn square uses paper. Below 32px, flanking letters drop and the slash stands alone.

D.1 · 144 · Ink ground · primary

D.2 · 144 · Paper ground · LinkedIn square

D.3 · 32 · Slash-only collapse

Lift-ready SVG templates for off-site channels. Convert to PNG before upload where platforms require it (Apple Podcasts, most LinkedIn uploaders). Source files under /public/brand/.

Drop-in email signature — HTML with inline styles. Paste into Gmail / Apple Mail / Outlook signature editors.

Every article carries a verdict pill. Direction-01 uses accent outline for active-watch states and ink fill for critical states; sub-state is encoded by the dot colour inside the pill.

This page renders the current brand. The committed design doc lives at docs/archive/design-brand-direction-01.html — open it in a browser for the full deliverables including Do & Don’t boards, construction specs, and retired lockups kept for provenance. Brand changes land here first, with a short note in the change log.